LOS MEMES COMO MÉTRICA CULTURAL DE MARCA

MEMES AS A BRAND CULTURAL METRIC

Today, what consumers of all generations want most is a daily dose of humor, and memes have become that engine of digital laughter. A meme is more than just a visual joke that you share with your coworkers. In the world of...
FUN-ACTIONAL: DIVERSIÓN Y ACCIÓN

FUN-ACTIONAL: FUN AND ACTION

THE NEW PROMISE OF FUNCTIONAL PRODUCTS The product offering is being transformed, and taking a new and interesting path, marking a before and after in the products and brands we know. Fun-actional is the trend that is born from products...
SUMMER OF NOSTALGIA (& TECH)

SUMMER OF NOSTALGIA (& TECH)

Raise your hand if you haven't used Chat GPT or Gemini to get SOMETHING done at work! We sense many hands raised… Around 55% of internet users in Mexico view the tool as “useful for decision making”[1]. And who knows...
Clear & Neat– Functional Foods

Clear & Neat – Functional Foods

Are you one of those who read the ingredients of the products you buy? Let me tell you, YOU ARE NOT ALONE! According to several sources, 5 out of 10 consumers in Mexico have the habit of doing so[1]. The data is maintained in Europe[2]. But this was not always so. Until...