Consumption of Cultures

by admin | Nov 8, 2023 | Blog Esp

It used to be very easy to say that we were Mexican, Spanish or Argentinian and have the same references, traditions and similar behaviors as other compatriots. It was relatively easy to define our influences and define ourselves as unicultural. Living in...

Z VS SENIORS?

by admin | Aug 12, 2023 | Blog Esp

What do Gen Z and Seniors have in common? “You look like a grandfather,” I tell my 18-year-old nephew. I, someone twice his age, find many of his behaviors a bit conservative. Is it just my nephew? It is said that the audiences that grow the most on TikTok are...

Gen Z: the generation that will save or destroy the world

by admin | May 12, 2022 | Blog Esp

People between 13 and 24 years old currently have the entire marketing, research, innovation and strategy industry intrigued by their strong contradictions. Here are some examples: On the one hand, it can be argued that his energy, his electrifying personality and...

Infoxication

by admin | Oct 8, 2021 | Blog Esp

May infoxication not discourage us, may it give us wings! We already saw it coming, but today it is a reality and we are immersed in hundreds and hundreds of slides, data and new listening tools and constant reporting about every step that consumers take regarding...

Consumer of the future

by admin | Jul 1, 2021 | Blog Esp

CLICK HERE TO GO TO THE FULL DOCUMENT

The strength of fandoms

by admin | Mar 4, 2020 | Blog Esp

“We live in the most individualized and selfish era.” “We no longer have anyone to admire.” “The sense of community has been lost and the sense of belonging is not as necessary.” Fake. All this is false. Here we go: While it is true that one of the characteristics of the...