Gen Z: the generation that will save or destroy the world

by admin | May 12, 2022 | Blog Esp

People between 13 and 24 years old currently have the entire marketing, research, innovation and strategy industry intrigued by their strong contradictions. Here are some examples: On the one hand, it can be argued that his energy, his electrifying personality and...

Infoxication

by admin | Oct 8, 2021 | Blog Esp

May infoxication not discourage us, may it give us wings! We already saw it coming, but today it is a reality and we are immersed in hundreds and hundreds of slides, data and new listening tools and constant reporting about every step that consumers take regarding...

Consumer of the future

by admin | Jul 1, 2021 | Blog Esp

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The strength of fandoms

by admin | Mar 4, 2020 | Blog Esp

“We live in the most individualized and selfish era.” “We no longer have anyone to admire.” “The sense of community has been lost and the sense of belonging is not as necessary.” Fake. All this is false. Here we go: While it is true that one of the characteristics of the...

Work anxiety

by admin | Feb 11, 2020 | Blog Esp

This year put productive anxiety aside. Close your eyes and imagine an ice cube on your back. Now imagine an al pastor taco with lemon, or an Iberian ham sandwich. I could almost bet that (if you did) you felt the cold on your back or salivated....